Privacy Policy

Last updated: 29 July 2026

This Privacy Policy explains how Your Potential, operated by Ryan James Cropper, collects, uses, stores, shares and protects personal information.

This policy applies when you interact with:

ryancropper.com.
The Your Potential Teachable school.
Website-member accounts and profile features.
Courses, digital products and assessments.
Booking, screening, intake and application forms.
Private coaching and experiential sessions.
Mentorships, programmes, communities and live events.
Email, Telegram, Zoom and other authorised communication platforms.
Any other website, checkout, account, community or service expressly operated by Your Potential.

In this policy, “Your Potential,” “we,” “us” and “our” refer to Your Potential and Ryan James Cropper. “You” refers to any website visitor, account holder, student, customer, client, applicant, subscriber, community member or other user of the Services.

For the purposes of applicable privacy law, Your Potential is generally responsible for deciding why and how the personal information described in this policy is used. Certain service providers, including Teachable and payment providers, may also process information under their own privacy policies and may act independently for some of their processing activities.

This policy should be read together with our Terms of Use, Refund & Money-Back Guarantee Policy, Cancellation & Rescheduling Policy, and any product-specific agreement or privacy notice provided when information is collected.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Your Potential.

It may include:

Your full name.
Email address.
Telephone number.
Country, region, time zone or approximate location.
Billing address and transaction details.
Account username, profile image and profile information.
Login, account and authentication records.
Products, courses, programmes or services purchased.
Payment status, refund information and purchase history.
Course enrolment, progress, completion and activity records.
Booking dates, attendance and rescheduling history.
Application, screening and intake-form responses.
Assessment, quiz, readiness-test and questionnaire responses.
Scores, profile types and personalised educational recommendations.
Messages, emails, support requests and communication history.
Telegram username, community profile and group participation.
Zoom name, attendance, audio, video or chat information.
Reviews, testimonials and feedback.
Information voluntarily shared during coaching, mentorship, regression, shadow work, memory work or other private services.
Device, browser, operating-system and internet-connection information.
IP address and approximate geographic location derived from it.
Pages visited, links clicked, scroll activity, referral source and website interactions.
Cookie identifiers and similar technical information.
Marketing preferences and consent records.
Any other information you choose to provide.

We do not normally receive or store your complete debit-card, credit-card or banking details. Those details are processed by Teachable, Stripe, PayPal, Klarna, Afterpay or another authorised payment provider.

2. How We Collect Information

We may collect personal information:

Directly from you when you create an account.
When you purchase or enrol in a product.
When you book a session or submit an application.
When you complete an intake form, assessment or questionnaire.
When you participate in a course, mentorship or community.
When you communicate with us by email, form, Telegram, Zoom or another platform.
When you submit a review, testimonial or support request.
Automatically when you use the website or course platform.
From Teachable, booking systems, payment processors and other authorised service providers.
From publicly available information where reasonably necessary to respond to an enquiry or protect the Services.
From a parent or legal guardian where a permitted user is under 18.

If you provide personal information about another person, you must have the authority to provide it and should explain how it will be used.

3. Why We Use Personal Information

We may use personal information to:

Create and maintain accounts.
Confirm identity and secure account access.
Process purchases and maintain transaction records.
Enrol customers in courses and programmes.
Provide course, community and digital-product access.
Schedule and deliver private sessions.
Review applications and screening information.
Personalise educational content and recommendations.
Calculate assessment results and profile types.
Track course progress and programme participation.
Send booking confirmations and reminders.
Provide customer support.
Respond to questions, complaints and refund requests.
Deliver administrative and service-related communications.
Send marketing communications where permitted.
Operate and improve the website and Services.
Measure page performance and customer interactions.
Understand how visitors discover and use the website.
Prevent fraud, unauthorised access and account sharing.
Enforce our Terms of Use and intellectual-property rights.
Manage disputes, chargebacks and legal claims.
Maintain tax, accounting and business records.
Comply with legal and regulatory obligations.
Protect the safety, rights and security of users, Your Potential and other people.

We will not use personal information for a materially unrelated purpose without providing appropriate notice and obtaining consent where required.

4. Lawful Bases for Processing

Where the UK GDPR, EU GDPR or similar privacy law applies, we rely on one or more lawful bases depending on the activity.

These may include:

Contract: Processing information required to provide a product, course, booking, programme or service you requested.
Legal obligation: Keeping tax, accounting, payment and compliance records or responding to lawful requests.
Legitimate interests: Operating and improving the business, providing support, preventing fraud, securing accounts, protecting content and understanding service performance, where those interests are not overridden by your rights.
Consent: Sending certain marketing communications, using certain non-essential cookies, recording sessions, publishing testimonials or processing other information where consent is required.
Explicit consent: Processing sensitive or special-category information where applicable law requires an additional level of consent.
Vital interests: Protecting someone’s life or immediate safety in a genuine emergency where this basis legally applies.

Where processing is based on consent, you may withdraw that consent. Withdrawal does not make earlier lawful processing invalid.

5. Sensitive and Special-Category Information

Because some Services concern spiritual experiences, shadow work, memory work, past life regression and personal development, you may voluntarily disclose highly personal information.

This may include information concerning:

Physical or mental health.
Disability or medical circumstances.
Religious or philosophical beliefs.
Emotional experiences or trauma.
Sexual life or sexual orientation.
Racial or ethnic origin.
Other information treated as sensitive or special-category data by applicable law.

You are not required to provide unnecessary sensitive information.

Where sensitive information is reasonably necessary to provide a service, we will use it only for the stated purpose and will seek explicit consent where required by law.

Sensitive information submitted through a private intake form, assessment or session will not be used in public marketing without separate, specific permission.

Do not use a general website form or community area to submit urgent medical information or information requiring emergency assistance. Your Potential does not provide emergency or crisis-response services.

6. Website Accounts and Member Profiles

When you create a website-member or Teachable account, we may process information needed to:

Create and authenticate the account.
Display your profile.
Remember your preferences.
Connect purchases with your account.
Provide access to personalised pages.
Display course, assessment or booking information.
Protect the account from unauthorised use.
Respond to account-support requests.

You are responsible for keeping your login credentials secure.

If you request account deletion, access to connected courses, saved results, bookings, community areas or other account features may be permanently removed. Account deletion does not automatically create a right to a refund.

Certain transaction, consent, fraud-prevention and legal records may be retained after an account is deleted where necessary.

7. Courses, Progress and Learning Activity

When you enrol in a course or programme, we may receive and use information concerning:

The product purchased.
Enrolment date.
Course progress.
Lessons viewed.
Completion status.
Downloads and resource access.
Quiz or assessment activity.
Community participation.
Account and login activity.

We use this information to provide access, support students, understand engagement, protect course content, administer guarantees and improve the learning experience.

Course-progress records may also be reviewed when assessing a refund request under the Refund & Money-Back Guarantee Policy.

8. Assessments and Personalised Results

The website may provide assessments, readiness tests, profile types, scores, recommendations or personalised educational outputs.

These results may be generated using:

The answers you provide.
Predetermined scoring rules.
Automated software logic.
Your account or course activity.
Recommendations created or reviewed by Your Potential.

Assessment results are used to provide educational guidance, recommend relevant content and improve the assessment system.

They are not used to make decisions producing legal or similarly significant effects, such as decisions about employment, credit, insurance or healthcare.

You may contact us if you believe an assessment contains incorrect personal information or would like further information about how a result was produced.

9. Bookings, Intake Forms and Private Sessions

When you enquire about or book a private service, we may collect:

Contact information.
Scheduling and time-zone details.
Booking and payment information.
The service requested.
Intake, application or screening responses.
Relevant background voluntarily provided by you.
Attendance and rescheduling records.
Follow-up communications.

This information is used to determine suitability, prepare for the session, provide the requested service, maintain records and respond to later questions or disputes.

Only provide information that is relevant to the service you are requesting.

10. Zoom, Telegram and Other Communication Platforms

Private sessions, group calls and mentorship communication may take place through Zoom, Telegram or another third-party platform.

When you use those platforms:

Your username, profile information and messages may be visible to Ryan.
In a group setting, your display name, audio, video, chat messages or contributions may be visible to other participants.
The platform provider may process information under its own privacy policy.
Your information may be stored in countries different from your own.
Your use of the platform is also governed by that provider’s terms.

Private messages and session information will be treated respectfully. However, communications through third-party platforms cannot be guaranteed to have the same confidentiality protections as legally privileged, medical or psychotherapeutic communications.

11. Session and Event Recordings

A private session, webinar, class or group call will only be recorded after appropriate notice and, where required, consent.

Before recording, we may explain:

Whether recording is optional or necessary.
The purpose of the recording.
Who will have access.
Whether the recording will be supplied to you.
Whether it will be used in a course or archive.
How long it is expected to be retained.

A private recording will not be published, sold or used for marketing without separate permission.

Where a group event is recorded, participants may be offered reasonable ways to limit their visibility, such as keeping their camera off or avoiding personally identifying information, where technically possible.

The applicable retention period will be communicated where appropriate. Recordings will be deleted or anonymised when they are no longer reasonably necessary, unless they form part of a purchased product or you agreed to longer retention.

12. Communities and Public Contributions

Information posted in a Teachable community, student forum, Telegram group, comment section, group chat or similar shared space may be visible to other participants.

Do not post information that you wish to keep private.

We may process community contributions to:

Display the content.
Moderate discussions.
Enforce community rules.
Respond to reports.
Protect participants.
Maintain records of serious misconduct.

We are not responsible for another participant copying or disclosing information you chose to post publicly or within a shared group.

13. Reviews and Testimonials

If you submit a review, testimonial, success story, image or similar feedback, we will not publish it outside the context in which it was submitted unless:

The submission form clearly stated that it could be published.
You gave permission.
The information was already posted publicly by you and its reuse is lawful.
Another lawful basis applies.

Where permission has been given, we may use the authorised name, photograph, statement, video or experience on the website, course pages, social media or promotional materials.

You may withdraw consent for future testimonial use by contacting us. Withdrawal will not necessarily require the recall of materials already lawfully printed, distributed or published before the request was received, but we will take reasonable steps regarding future use.

14. Administrative and Marketing Communications

We may send service-related communications including:

Purchase and enrolment confirmations.
Account and security notices.
Course-access instructions.
Booking confirmations and reminders.
Programme updates.
Schedule changes.
Support responses.
Billing, refund or payment notices.
Important policy or service information.

These messages are necessary to provide or administer the Services and may continue even if you unsubscribe from promotional email.

We send promotional emails only where you have consented or where another lawful marketing permission applies.

Promotional communications may include:

New courses and services.
Relevant articles or videos.
Offers and promotions.
Event announcements.
Recommendations based on products or interests.

You may unsubscribe using the link included in a marketing email or by contacting us.

We may retain limited information on a suppression list so that we can honour your request not to receive further marketing.

15. Cookies and Similar Technologies

ryancropper.com, Teachable and authorised service providers may use cookies, browser storage, pixels, tags and similar technologies.

These technologies may be used to:

Keep you logged in.
Secure accounts and prevent fraud.
Remember preferences.
Operate forms, checkout and course features.
Understand page and feature performance.
Measure visits, clicks, scrolling and navigation.
Identify technical problems.
Understand referral sources.
Improve website design and customer experience.
Support marketing where separately permitted.

Strictly necessary technologies may operate without consent where legally permitted because they are required for website or account functionality.

Where required by law, non-essential analytics, advertising or similar technologies will not be activated until you make a choice through the applicable consent banner or preferences tool.

You can manage cookies through the website’s consent controls, where available, and through your browser settings. Blocking essential cookies may prevent account, checkout or course features from working correctly.

Teachable operates its own cookie controls and may provide a separate consent banner on its pages.

16. Analytics and Website Measurement

Where enabled, we may use analytics and interaction-measurement tools to understand how the website performs.

The information measured may include:

Pages visited.
Approximate visit duration.
Scroll depth.
Buttons and links selected.
Service-card or course-card interactions.
Expanded reviews or sections.
Referring pages.
General device and browser information.
Approximate location.
Website errors and performance information.

We use this information to improve navigation, content, usability and website performance.

Where legally required, non-essential analytics will be subject to your consent choice.

We will not intentionally use analytics to collect the content of private messages, payment-card details, passwords or private session responses.

17. How We Share Personal Information

We may share personal information with service providers where reasonably necessary to operate the Services.

These may include providers of:

Website hosting and development.
Databases and account authentication.
Course hosting and student management.
Payment and Buy Now, Pay Later services.
Booking and calendar services.
Video conferencing.
Email delivery and marketing.
Community and messaging platforms.
Analytics and website performance.
File storage and content delivery.
Customer support.
Accounting, tax, insurance and legal services.
Fraud prevention and cybersecurity.

Examples may include Teachable, payment providers, Zoom, Telegram and the providers supporting ryancropper.com.

A provider may act on our instructions, independently under its own legal obligations, or both, depending on the service.

We may also disclose information:

With your permission.
To comply with a law, court order or lawful request.
To investigate fraud, abuse or a security incident.
To enforce an agreement or protect legal rights.
To protect a person from serious harm.
In connection with a legitimate sale, transfer, merger or restructuring of the business.

We do not sell personal information for money.

If future advertising activities constitute a “sale” or “sharing” under an applicable state privacy law, we will provide any notice or opt-out mechanism required by that law.

18. Third-Party Payment Providers

Payments may be processed by Teachable, Stripe, PayPal, Klarna, Afterpay or another authorised provider.

Payment providers may collect information including:

Name and contact details.
Billing address.
Payment-card or bank details.
Transaction amount.
Device and fraud-prevention information.
Credit or eligibility information where a pay-over-time method is requested.

Your Potential generally receives confirmation of the purchase, customer details, payment status and transaction information needed to provide the product and maintain records.

We do not control a payment provider’s independent fraud checks, eligibility decisions, credit assessments or data-retention practices.

You should review the provider’s own privacy notice before using its service.

19. International Data Transfers

Your Potential operates from North Carolina, United States, and uses service providers that may process information in the United States, United Kingdom, European Economic Area and other countries.

As a result, personal information may be transferred to or accessed from a country with privacy laws different from those in your location.

Where applicable law requires safeguards for an international transfer, we will rely on an appropriate mechanism, which may include:

An adequacy decision.
Approved contractual protections.
A provider’s recognised certification or transfer framework.
Another legally permitted safeguard.
Your explicit consent where legally appropriate.

You may contact us for further information about the safeguards relevant to your personal information.

20. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The retention period depends on factors including:

The length of your account, course or programme access.
Whether a service or booking remains active.
The nature and sensitivity of the information.
Tax, accounting and legal requirements.
Applicable limitation periods.
Fraud, dispute and chargeback risks.
Whether you have withdrawn consent.
Whether continued retention is necessary to honour an opt-out.
The settings and retention periods available through a service provider.

In general:

Account and course information may be retained while access remains active and for a reasonable period afterwards.
Transaction, tax and accounting records are retained for the legally required period.
Booking, intake and support records are retained while needed to provide the service and address reasonable follow-up, legal or dispute requirements.
Marketing information is retained until you unsubscribe or the information is no longer useful, subject to a limited suppression record.
Session recordings are retained according to the notice provided for that recording.
Security and fraud-prevention records may be retained as necessary to protect the Services.
Information that has been effectively anonymised may be retained because it no longer identifies you.

When information is no longer required, we may delete, anonymise or securely archive it.

21. Data Security

We use reasonable administrative, technical and organisational measures designed to protect personal information.

These may include:

Secure hosting and encrypted connections.
Password and account-authentication controls.
Access restrictions.
Payment processing through specialised providers.
Software updates and security monitoring.
Backups and recovery procedures.
Limiting access to information based on operational need.
Reviewing suspicious or unauthorised activity.

No website, communication method or storage system can be guaranteed completely secure.

You should protect your passwords, use secure devices and notify us promptly if you suspect unauthorised account access.

Where a personal-data breach creates a legal duty to notify affected individuals or a regulator, we will provide the required notification.

22. Your Privacy Rights

Depending on your location and the applicable law, you may have rights to:

Be informed about how your information is used.
Request access to personal information.
Request correction of inaccurate information.
Request deletion of information.
Request restriction of processing.
Object to certain processing.
Withdraw consent.
Unsubscribe from direct marketing.
Request portability of certain information.
Receive information about relevant automated processing.
Challenge certain automated decisions.
Opt out of a legally defined sale or sharing of information.
Make a complaint to a privacy regulator.

These rights are not absolute. We may retain or continue processing certain information where permitted or required by law.

We may need to verify your identity before completing a request.

We will respond within the period required by applicable law. We normally do not charge for a reasonable request, but may charge or refuse where a request is manifestly unfounded, excessive or repeated and the law permits us to do so.

23. How to Make a Privacy Request

Privacy questions and requests should be sent to:

Email: ryan_j_cropper@outlook.com

Please include:

Your name.
The email address connected to your account or purchase.
The nature of your request.
The website, course or service concerned.
Any information needed to locate the relevant records.

Do not send copies of sensitive identification documents unless requested through an appropriate secure method.

Where information is held primarily by a third-party provider, such as Teachable or a payment provider, we may direct you to that provider or work with it to respond.

24. Complaints

Please contact us first if you have concerns about how your information has been handled so that we have an opportunity to investigate.

You may also complain to the privacy or data-protection authority responsible for your location where that right applies.

Individuals in the United Kingdom may contact the Information Commissioner’s Office.

Making a complaint does not affect any other legal right or remedy available to you.

25. Children and Users Under 18

The Services are designed primarily for adults aged 18 and over.

A person aged 13 to 17 may use a suitable Service only where:

A parent or legal guardian has provided appropriate permission.
The parent or guardian accepts the applicable Terms.
The Service is considered suitable by Your Potential.
Any additional parental involvement requested by Your Potential is provided.

We aim to collect only the information reasonably necessary to provide the approved Service.

We do not knowingly permit children under 13 to create accounts, make purchases or submit personal information through the Services.

If you believe a child has provided information without appropriate permission, contact us so that the situation can be reviewed and the information deleted where required.

A parent or legal guardian may contact us concerning the information of a minor for whom they are legally responsible.

26. Social Media and External Websites

If you communicate with Your Potential through YouTube, Instagram, Telegram or another social-media service, that platform may collect and use information under its own privacy policy.

Information you post publicly on a social platform may be visible to other users.

The website may link to external websites, videos, communities or services. Your Potential is not responsible for the privacy practices of an external provider.

You should review the provider’s privacy notice before supplying personal information.

27. Required and Optional Information

Certain information is required to:

Create an account.
Complete a purchase.
Deliver a course.
Confirm a booking.
Assess suitability for a private service.
Meet legal or security obligations.

If required information is not supplied, we may be unable to provide the requested product or service.

Other information is optional. Where a question is optional, you may choose not to answer it.

28. Changes to This Policy

We may revise this Privacy Policy to reflect changes in:

Website features.
Courses and services.
Payment methods.
Service providers.
Data practices.
Security requirements.
Applicable law.

The updated date will appear at the top of the policy.

Where a change materially affects how existing personal information is used, we will provide additional notice or request consent where required.

29. Contact Information

Questions about this Privacy Policy or the use of personal information may be sent to:

Your Potential
Operated by Ryan James Cropper
North Carolina, United States
Email: ryan_j_cropper@outlook.com
Website: ryancropper.com